Premier Plus
Recently launched, Premier Plus offers a new, dynamic platform for listeners and readers to listen, read, view and interact with Premier’s many brands. Initially launched as a replacement website for Premier, the new version (www.premier.plus) offers much greater functionality, hosting and displaying a wealth of content in one all-encompassing site. In addition, the Premier Plus app has enabled mobile access to our brands, fully supported across iOS and Android. Across our website and app there’s a host of exciting and innovative opportunities to showcase your brand in key, high traffic locations with solus sponsorship sections available (media pack can be accessed here.)
Potential reach...
Radio – Up to 1.8 Million listeners a week
Podcast – 600,000 average downloads a month
Web Users – 500,000 users a month interact with our brands
A unique proposition and audience
A unique proposition and audience
- Extensive Reach: At the touch of a button, Premier Plus now becomes the single source to listen to your favourite Premier station. In addition to Premier Christian Radio, Premier Praise and Premier Gospel, a fourth online station has recently been added to reflect the most popular segment across our output – ‘Premier Teaching’ offers a library of on-demand audio sermons and podcasts. A wealth of local, national and international content is now just a click away, and together with our three radio stations there are many unique opportunities to put your brand in front of our listeners.
- Listener loyalty and trust: For over 25 years, Premier has been at the forefront of Christian broadcasting, helping to change the lives of thousands who rely and tune in on a regular basis. Loyalty to our brands has helped forge relationships with our listeners that many radio stations crave, and the launch of Premier Plus, with even greater content and even greater ability to engage with our stations, will help us place Premier at the heart of the Christian community in the UK and beyond.
- Undisturbed: With greater functionality on our website and app, listeners can now effectively consume our digital output while engaged in everyday life. Premier Plus offers allows listeners to pause, re-listen or download their favourite shows so they can listen to what they want, when they want, wherever they are.
‘Our partnership with the Unbelievable podcast continues to be very successful two years into the relationship. The results we’ve achieved are beyond our expectations. Justin’s audience believes in him and follows his suggestions.’
Mary Snyder, Compassion International
L. Istener
Advertising Opportunities
Sponsorship
Why not talk to us about one of the most effective means of advertising and brand building – sponsorship. Offering high frequency and repetition, sponsorship is a great way to build your brand and communicate your messages powerfully and effectively. With our loyal and engaged audiences, a complementary partnership could greatly benefit your company with bespoke tailor made packages, including:-
- ‘Sponsored by’ credits. This associates your brand with your chosen show or segment, and builds frequency of message while strengthening your connection with Premier
- Pre-roll audio tag. Ad avoidance can often be a problem, but with our pre-roll slots, your advertising is assured whenever the ‘play’ button is pressed
- Audio Advertisements. The backbone of all radio advertising, straightforward, set-length commercials can bring your brand to audiences across our stations
Competitions and promotions. Often overlooked in the advertising mix, both competitions and promotions for prizes can create real buzz around your brand when creatively brought to air by our team of presenters and copy writers.
Radio Adverts
Over the past few decades, radio has remained resilient while other mediums have continued to fragment. It offers a cost-effective route to market and a healthy return on investment when compared with other mediums on a cost per thousand basis. Whether it’s advertising across the entire day with a total audience package (TAP) or whether you prefer key dayparts, such as breakfast or drive time, we can help you choose what’s best for your brand and your market. With quick turnaround times from script to air, our experienced production team can craft impactful audio advertisements to place your brand in front of our many varied audiences.
