Premier Gospel

Premier Gospel broadcasts a fantastic range of gospel music from across the UK and the world, and features specialist shows in the major genres.

At the heart of culture

Reaching the Christian BAME community across the UK

Premier Gospel was founded in 2010 and is a music-based station reflecting the worship, thoughts and lifestyle of the Black, Christian & Gospel loving communities. It serves London’s large Black British, African- Caribbean and Urban Music audience.

With 40% of Church-goers in inner London hailing from the African-Caribbean community, Premier Gospel is a trusted companion to this community as well as reaching beyond to people of all backgrounds who love Gospel music. Premier Gospel broadcasts on DAB across London, worldwide via smart speakers, online at Premier.Plus and through the Premier Plus App.

‘We’ve worked with Premier Christian media for several years now and have a good working relationship with mutual understanding of our roles and priorities. Premier have helped us to reach and engage our key audiences – Africans and Caribbean’s as well as the wider Christian community with sometimes sensitive messages. We value the contribution Premier make to ensuring our campaigns are successful, often going the extra mile!’

Multicultural Marketing Consultancy

L. Istener

Potential Reach and Engagement


Weekly listeners: 1 million people  (Savanta Com Res, 2018-2021)

Audience profile: Male: 53% Female: 47%


Monthly page views: 41,144
Unique visitors: 16,865

Social media

Facebook: 23.8k
Twitter: 20.4k
Facebook: 2.4k
Instagram: 16.6k

About the Audience

Premier Gospel has a very broad and loyal audience from a wide range of ages and church backgrounds. They love to engage with our social media and are committed church going Christians.

Premier Gospel Radio listeners are not simply looking for background music to get them through the day. They are choosing a station with gospel driven content that keeps their attention. Premier Gospel’s listeners show a commitment to the station, which often extends to the sponsors they hear advertising on the station.



Advertising opportunities


Consider sponsoring the weather, travel news or even the breakfast show! Our Radio Sponsorship packages offer your brand a unique opportunity to connect with our loyal and responsive audiences, creating a powerful partnership like no other advertising medium, including a range of features such as:

• Sponsors tags in and out of the programming to grow the connection between your brand and Premier

• In broadcast 30 or 40 second spot advertisements to help tell your story

• In-programme competitions and giveaways to increase brand awareness

Radio Adverts
The most commonly used form of paid-for-advertising on Commercial Radio. Buy your ad time in bulk and have your adverts broadcast throughout the day, reaching a vast audience and helping boost your response, build awareness and grow your income streams.



Digital Advertising
Use online innovative and engaging ads to capture your target market, converting browsers into loyal customers. Using compelling messaging and visual elements ensures the highest response levels and the best return on your investment.

Email Advertising
Advertise on the Premier Gospel Radio newsletter sent to thousands of people every week. Highly targeted and respected news and editorial content delivered straight to inboxes of Premier subscribers, reaching engaged Christians who are loyal and responsive.

Sponsor a show, website, a webpage or even a podcast and build your brand story across the full breadth of Premier’s media platforms. Through a close association with Premier you will build credibility , achieve prestige, and strengthen your public image, telling your brand story to millions of people on their faith journey who share our Christian values. Sponsorship is a highly effective way of capturing consumer attention.


Premier Gospel Awards 2024
The Premier Gospel Awards is the biggest and most dedicated gospel music event in the UK and you could be a part of it !  Spotlight your organisation by being part of this prestigious award ceremony and celebration of Gospel music, taking advantage of pre, in and post event intensive marketing and media exposure.

Find out how advertising with Premier can help your organisation reach its goals